The first category-led growth book for Anyone Who Wants Their Business to Thrive and Survive
Win With What - Category-Led Growth Book

Successful businesses know precisely What they are and What they sell. Do customers know What they can turn to you for?

The first category-led growth book for Anyone Who Wants Their Business to Thrive and Survive

Successful businesses know precisely What they are and What they sell. Do customers know What they can turn to you for?

Win With What - Category-Led Growth Book

Growth/

The sad reality is that growth more often goes wrong than right. A great company, brand, or product is not enough.

After years of research and working with numerous clients worldwide, Maandag discovered that all successful businesses Win With What.

Win With What presents the 5 Habits of Category-Led Growth helping anyone find, buy, and promote your product or service.

Filled with fresh strategic thinking, practical methods, real-world cases, and exercises, this book will help you drive growth immediately.

Win With What and growth will follow.

To find, buy and promote you people must know What you are.

Growth/

The sad reality is that growth more often goes wrong than right. A great company, brand, or product is not enough.

After years of research and working with numerous clients worldwide, Maandag discovered that all successful businesses Win With What.

Win With What presents the 5 Habits of Category-Led Growth helping anyone find, buy, and promote your product or service.

Filled with fresh strategic thinking, practical methods, real-world cases, and exercises, this book will help you drive growth immediately.

Win With What and growth will follow.

To find, buy and promote you people must know What you are.

Inside/

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PART 1: We Live in a What World

Deep dive into our biology to realize that everything is organized around the What.

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PART 2: The 5 Habits of Category-Led Growth

The habits that help anyone to Win With What.
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PART 3: The Biggest Challenge is Success

The pitfalls of losing focus and expanding beyond the What.
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PART 4: State Your What

Discover how to create compelling What statements.

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PART 5: Pigheaded Determination

The most important lesson in category-led growth.

No-nonsense approach
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Immediate impact by using the practical methods and workouts throughout the book.

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Filled with real real-world cases of GoPro, Apple, Volvo, Spotify, Magnum, YouTube, Burger King and many more.

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Drive progress by capturing ideas and actions using the accompanying workbook.

Preview/

Download the free preview with the Introduction, Part 1 – We Live in a What World, and a small bite of Part 2 – The 5 Habits of Growth. 

Get your free preview now.

Buy/

PDF for easy download

Perfect for tablets, computers and printing.

€14.90 + free workbook

Physical book & Kindle

Paperback and Kindle version available on every Amazon store.  

Dutch customers can order the paperback through Amazon.de

Includes free workbook

Author/

Michiel Maandag is an international brand advisor and founder of Monday Brand. He helps companies, institutions, and individuals position for growth, optimize brand portfolios and facilitate in-company brand activation.

His aim is to bring Category-Led Growth to every leadership team, business professional, and entrepreneur because a well-defined What is the key to growth.

His passion for making the complex simple and fun has directly led to the ideas in his first book The Only Book You Will Ever Need on Branding – the non-fiction book of the month at Little, Brown Book Group and a top 10 marketing bestseller in the Netherlands. The book is translated into Dutch, Russian, Vietnamese and Arabic.

Author/

Michiel Maandag is an international brand advisor and founder of Monday Brand. He helps companies, institutions, and individuals position for growth, optimize brand portfolios and facilitate in-company brand activation.

His aim is to bring Category-Led Growth to every leadership team, business professional, and entrepreneur because a well-defined What is the key to growth.

Win With What

and growth will follow.